Bkids

Brand Origin: America

Blue Box® was founded in 1952 with a vision of making a line of children’s toys and products that were both educational and fun.

More than half a century later, Blue Box® is furthering that vision in 2010 by enhancing its product line to meet the needs of today’s parents, thus debuting a new brand – B kids ! B kids products have a contemporary look and make playtime fun, easy, and enjoyable for parents and children of the 21st century.

The B kids brand believes that kids should simply do what they do best – Be playful, Be happy, and “just Be kids“!